Friday, May 22, 2009

HBO Brings Blood Copy Back From the Dead for True Blood Season 2




Last year, HBO and Campfire Media created an integrated media campaign to introduce the public to Charlaine Harris’ Southern Vampire series that included targeted mailings, vials of fake blood, and a fake protest in NYC by the American Vampire League, an organization working to secure equal rights for vampires. HBO summarized the content with a weekly faux-documentary, The Blood Copy Report.

With the season 2 premiere of True Blood scheduled to air June 14th on HBO, vestiges of last year’s viral campaign are beginning to surface. Andrew Kasday, one of the characters behind the website BloodCopy.com, was turned into a vampire, and has “revamped” the site into an expose on human-vampire relations. Andrew has recently hinted that he has a secret reason behind bringing Blood Copy back from the dead.

Building off the success of last year’s Blood Copy Report, many of Andrew’s stories have been picked up by HBO’s vampire news program, The Perspective with Victoria Davis, which is scheduled to run weekly segments until August 18th.

Read on

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