True Blood’ Shows Ratings Growth for HBO

By The New York Times

Perhaps the creative ad campaign, above, for “True Blood” has helped draw in viewers. (HBO)

“True Blood,” the HBO series about vampires that finished its first season on Sunday, has “steadily increased in stature to become the cable network’s most popular series since ‘The Sopranos’ and ‘Sex and the City,’” the Associated Press reports.

The audience for the series — an average of 6.8 million per week, counting all the repeats and on-demand viewings — has grown 66 percent since its debut in September.

Michael Lombardo, HBO’s chief of West Coast operations, says the show has grown rather swiftly: “We haven’t gone out and made a lot of noise about it because every week the numbers would come in and we’d say, ‘Wow, is this true? Will this sustain?’” Read more via the AP…