Wednesday, February 24, 2010

True Blood gets Southern Comfort backing

Sponsorship includes national press campaign

Southern Comfort is sponsoring the second season of TV vampire series True Blood, showing on digital entertainment channel FX.

The drinks brand is being included in marketing promotions, including a national press campaign.

Brand manager Jamie Butler said: “Southern Comfort’s ‘come as you are’ attitude to life is epitomized in the stories of the residents of Bon Temps, which along with our New Orleans heritage makes True Blood a perfect fit with our brand”.

Cool website with more drink recipes here


The Sookie Swizzle

This zest infused cocktail has plenty of bite. Southern Comfort mixed with the fresh fruit infused flavours of blood orange and lemon juice is a combination that is sure to stimulate your taste buds for all the right reasons.

Ingredients

50ml Southern Comfort

3 wedges Blood Orange

3 wedges lemon

15ml Sugar syrup

Dash of Peychaud’s Bitters

Served in a large rocks over crushed ice, muddle fruit and build in glass

Southern Merlotte’s Punch

This cunning concoction mixes Southern Comfort, red wine, with the juice of 1/2 a blood orange to create a taste tingling explosion of flavors.

Ingredients

35ml Southern Comfort

15ml Lemon Juice

25ml Apple Juice

50ml Merlot red wine

15ml Sugar syrup

1/2 blood orange (squeezed)

Dash of Peychaud’s Bitters

Shake and strain into a High Ball glass over cubed ice. Serve with a blood orange and lemon slice and garnish with mint sprig.

Southern Mary

Move over Bloody Mary; make way for Southern Mary which offers an eclectic mix of Southern Comfort, tomato juice, Tabasco and red wine – sure to wow friends and family.

Ingredients

35ml Southern Comfort

15ml Red Wine

15ml Lemon Juice

Dash sugar syrup

80ml Tomato Juice

2 dash Tabasco

1 dash Lee and Perrings

Salt and pepper

Celery Stick

Mix the Southern Comfort, red wine, tomato and lemon juice together and stir. Add the Tabasco, Lee and Perrings sugar and salt. Sir again and garnish with celery stick.

Southern Blood

Mixes Southern Comfort, a traditional taste of New Orleans, with the juice of half a blood orange – an established drink with a dark twist.

Ingredients

50ml Southern Comfort

½ blood orange

Ice

Fill a glass halfway with ice and pour the Southern Comfort over. Squeeze the juice of half a blood orange and stir for a true taste of New Orleans, where Southern Comfort originates.

9 comments:

Rita said...

Very glad that Southern Comfort is
backing FX ch. True Blood even if i don't drink it not my type.

Sharon said...

"...not my type". Very funny, Rita. I went to the website but it's just about Southern Comfort. I found nothing about True Blood there.

Flavia1923 said...

I'll pass. I still have nightmares about Alabama Slammers from years ago....

Rita said...

Sharon my type,gin is more to my
liking,like Tom Collins and have not
had one in 25 years.

Louisianagirl29 said...

Eric has a bottle of SC and Tabasco(made in my parish) on his desk. I love SC and OJ great southern drink.

Sharon said...

Rita, I was referring to your blood type. Gin gives me a headache. Vodka or tequila, in small quantities, are about my limit. Mostly beer or wine with dinner is it for me.

Sharon said...

Oh, and I like a Bloody Mary with vodka and Tabasco. Tabasco is good on lots of stuff.

Rita said...

Sharon sorry i am really showing my
age i guess,my blood type is A-pos.
for you i have wine every now and
then.And i got to thinking it has been longer that i have gin ,as i recall now 39 years would be the
truth and it was in New Orleans La.
just don't drink like i did then
young and in love,have learned a lot
since then.You can leave out the beer
as it taste like (pi**) to me.

Sharon said...

Rita, I remember years ago when I was in New Orleans I got some Dixie beer and wondered what kind of horse it came from. It was Mardi Gras and I handed it to a passing sailor and he drank it.

But I love an ice cold beer with hot weather or Mexican food or pizza.