Tuesday, May 25, 2010

True Blood Season 2 Blu-ray includes social networks

The new True Blood Season 2 Blu-ray Disc has a social networking feature that fans of the HBO series can really sink their teeth into: automatic updates to their Facebook and Twitter accounts.

Described as the most extensive Facebook-linking feature in a Blu-ray Disc so far, the True Blood Live Feed sends updates to Facebook and Twitter as viewers watch the episodes. Each of the 12 episodes has at least eight scenes that can be posted to Facebook, too, direct from the discs.

One of HBO's most popular series, True Blood averaged 5 million viewers per first-run episode. The tale of vampires and other supernatural happenings in the Louisiana bayou has more than 1.5 million friends on Facebook, which now has a countdown to the June 13 third-season premiere.

"For True Blood, we have such engaged and passionate fans that we really wanted to provide them with a way to extend the fiction beyond what they see in the show," says HBO's Sofia Chang, "and share that passion with their friends."

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