Tuesday, September 14, 2010

Subscribers flee HBO despite ‘True Blood’

This is troubling

HBO, despite the critical success and buzz surrounding its “True Blood” series, saw its subscriber base fall for the second quarter in a row in the three months ended June 30 — to its lowest level in four years, the latest industry statistics show.
LOST TOUCH: Sookie’s fairy godmother Claudine Crane (Lara Pulver), seen here in “True Blood’s” final episode, didn’t restore the magic for HBO, which lost subscribers in the second consecutive quarter.HBO ended the second quarter with 28.55 million subscribers, down slightly from the 28.65 million in the first quarter and off 1.9 percent from its high of 29.11 million customers 15 months ago, according to the report from media measurement firm Kagan.
The news is all the more worrisome given that HBO’s programming is generally seen as strong.
Doug Hyun
LOST TOUCH: Sookie’s fairy godmother Claudine Crane (Lara Pulver), seen here in “True Blood’s” final episode, didn’t restore the magic for HBO, which lost subscribers in the second consecutive quarter.
“True Blood” has been drawing big audiences and Martin Scorsese’s $20 million “Boardwalk Empire,” begins Sunday.
Meanwhile, CBS’s Showtime and Liberty’s Starz increased their subscribers over the same period. In fact, Showtime’s numbers have been on a steady rise to 18.2 million, while Starz has 17.3 million, according to The Hollywood Reporter, which first reported HBO’s subscriber drop.


Read more: http://www.nypost.com/p/news/business/hbo_bites_k7i2ghs14Ac9WkSkLCXTcL#ixzz0zVeiiyTM

3 comments:

Rita said...

Well i read the review of people fleeing
HBO and then read the only comment that was there which i will put here because---
it is the truth and here it isDuhhhhhh! Look out here and tell us what you see. You TV people are like the Administration . What don't you understand when you read the Unemployment statistics ? Or do you all believe you can get Blood from a Turnip ?

minalskare said...

I always cancel HBO after the Summer. It's just too pricey to keep all year long.

linda said...

I believe 1. it's the economy and 2. their movie selections suck! haha. 3. they need better newer series. Some are just too old and the newer ones like Hung - not that good (cold only watch 1at season) .

~callonmebill