Wednesday, August 31, 2011

1-800-DENTIST® made a special "guest appearance" on True Blood

So far Mystic Tan hasn't put out a press release but you can see their booth on the left in this image

Is this commercialization and product placement OK with everyone ?? Just askin'?

1-800-DENTIST® made a special "guest appearance" on the August 21 and 28 episodes of HBO's Emmy®-nominated TV series, True Blood, as an exhibitor in a scene taking place at a "vampire convention." The appearance was a fun and innovative way to show millions of viewers that the Los Angeles-based dental marketer understands that everyone, including vampires, needs dental care. It represents yet another example of 1-800-DENTIST® thinking outside of the box, or in this case "coffin," to grow its consumer brand and generate new patient leads for member dentists.

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Amy said...

I wasn't used to product placement of this magnitude, but it's fairly fitting...