Tuesday, September 27, 2011

Going For Blood (True Story)

Despite the abysmal trends in the homevideo marketplace (sales have fallen about $1 billion a year to $10 billion this year), the marketing team at HBO has breathed new life into its retail sales with the living dead. Yup, you guessed it, the vampires of “True Blood.”

Sofia Chang, senior vice president-retail marketing at HBO, rattled off some impressive media metrics to prove that, but it was the one she cited about actual “True Blood” sales – the drink, not the show – that really impressed me. 

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