Trueblood: Internet Marketing Story of the Year

Our readers have spoken, and they declared Marketingshift's top story of 2008: HBO's extreme marketing of Trueblood.

Jason Dowdell wrote the first Trueblood plost after he received an unusual package containing a vile full of red liquid along with a small card with Japanese writing on it and a url. Eventually, Jason realized it was HBO's creative media pack to promote the new series, Trueblood.

Before we knew it, readers were hooked on the HBO hit series about modern vampires. Four months after the post, we still receive comments on a daily basis, which is why it comes as no surprise that Trueblood received 41% of the total votes out of 10 stories. It was followed by Amazon's holiday sales record, which received 25% of the vote. In third place, there was a tie between the boycottalabamanow.com controversy and our post about slower traffic for eBay and Best Buy during holiday sales. They each received 16.7% of the vote.

We're glad you voted and enjoyed the crazy ride known as 2008 with us. We can't wait to see the amazing developments in 2009

from http://www.marketingshift.com/2009/1/trueblood-internet-marketing-story-year.cfm