Blood Copy / Gawker dust up

watch at 1:20



About That Vampire Blog Thing
By Gabriel Snyder

Something else you might have missed if you, like a normal person, enjoyed the Memorial Day holiday without following online media industry news: Gawker found itself in the middle of an advertising-blurring-with-editorial controversy after our sales department and HBO pretended that an advertorial blog was a Gawker editorial property.

Gawker the editorial staff and Gawker the advertising staff don't tell each other much about what they're doing. And they shouldn't. The way the media economic engine works is that the eyeballs attracted by editorial can be sold by advertising in order to pay for the editorial. It's a nice little symbiotic circle, but the key ingredient for keeping it running is to keep a bright line between the ads and edit. And clearly that wasn't the case here.

More from Gawker here

http://gawker.com/5270707/about-that-vampire-blog-thing