True Blood Digital Kitchen: Creativity in the Blood

Techy article from Apple pro blog about Digital Kitchen ( they did the opening sequence for True Blood)

How do you market to a vampire? That’s the challenge interactive agency Digital Kitchen faced as they created a series of fang-in-cheek ads to promote HBO’s smash show True Blood. Using applications such as Final Cut Studio and Adobe Creative Suite, the all-Mac shop produced billboards and print ads for brands like MINI and Gillette, and a collection of darkly humorous online viral videos revealing that, after all, vampires are people too.

"The True Blood campaign is done on software and hardware that you can get at the Apple Store," says Mark Bashore, Digital Kitchen’s creative head. "The tools are easily accessible, which allows us to focus on being creative. That's why we use the Mac."

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