Bloody Hell: 'True Blood' Sets Another Record at HBO

The news just keeps getting better for HBO.

Sunday's episode of the pay cable network's "True Blood" brought in 4.3 million viewers, according to Nielsen. That's a record tune-in for the two-year-old show, and a stunning stat given just how few home HBO reaches vs. other broadcast and cable networks.

Indeed, "True Blood's" viewer tally was higher than the premieres of some much- hyped network shows, including Fox's "More to Love" (4.0 million viewers) and ABC's "Defying Gravity" (3.6 million).

The news was also good for the other shows in HBO's Sunday lineup. Both "Hung" (3.4 million) and "Entourage" (3.2 million) had their second-best ratings of the season.

http://www.thewrap.com/ind-column/bloody-hell-true-blood-sets-another-record-hbo_4814