Wednesday, August 11, 2010

True Blood is STILL Killing It!

Exactly one year ago today, I took an in depth look at different pieces of HBO’s integrated marketing campaign for True Blood. The show is now in its third season and HBO is still continuing to make the vampire world of Bon Temps a reality. Just when I thought I couldn’t possibly love their marketing any more, they bring in baby vamp Jessica and her blog.
Background for those who have still not seen the show: Jessica Hamby is a new vampire (hence the “baby vamp” nickname) who was turned (i.e. made into a vampire) at only age 17. She is struggling both with her new-found undead status as well as your typical teenage woes.

First of all, Jessica is the perfect character to have an online blog. She is probably one of the least complicated and most relate-able characters on the show. And we know that the Internet is the perfect place for a 17 year old to pour her (non beating) heart out. She is the most believable, even in the most ridiculous situations. Her panic in hiding/disposing of a dead body before maker/homeowner Bill finds out was actually quite similar to trying to clean up after a party before your parents get home. We feel for her as she struggles to find love and acceptance, something we all understand, living or not.

read on