True Blood breaking it's own record with 4.43 million viewers

From TV by the Numbers

Sunday’s episode of True Blood notched 4.43 million viewers, up versus the previous week (and previous series high) when it had 4.27 million. It also had a 2.3/6 (rating/share) with adults 18-49, up a tenth from last week’s 2.2 rating. Note: these numbers are only for the initial airing and don’t include the encore airing.

Will it hit 5 million by the season finale? The show keeps growing, and even its DVD sales are going strong after 11 weeks, and has pushed past 1.2 million units and $42 million in DVD sales in the USA. It’s a pretty phenomenal story for HBO, and the show just keeps getting better. The last couple of weeks were great.

Read on