Exactly one year ago today, I took an in depth look at different pieces of HBO’s integrated marketing campaign for True Blood. The show is now in its third season and HBO is still continuing to make the vampire world of Bon Temps a reality. Just when I thought I couldn’t possibly love their marketing any more, they bring in baby vamp Jessica and her blog.
Background for those who have still not seen the show: Jessica Hamby is a new vampire (hence the “baby vamp” nickname) who was turned (i.e. made into a vampire) at only age 17. She is struggling both with her new-found undead status as well as your typical teenage woes.
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