True Blood Gives Us A Stake In Things

True Blood Gives Us A Stake In Things

by brian on March 26th, 2009

The marketing geniuses at HBO are well - marketing geniuses. I remember before the premiere of hit vampire drama True Blood, they sent out vials of the synthetic blood to TV reviewers.

OK, it wasn’t real fake blood, I mean, you know what I mean. It was a beverage made to look like fake blood. The point is it got my attention. Admittedly free stuff often does that, which is why companies do it.

But a New Zealand True Blood promotion is letting everyone get in on the act. The promo posters actually come with stakes you can break off in case of vampire attack. We’ve already been the victim of numerous jests from our Kiwi friends as to why they would never do this promo in the United States. C’mon, HBO, prove ‘em wrong! We survived Bat Day at Yankee Stadium, after all. Give us some fake stakes!

http://www.sfuniverse.com/2009/03/26/true-blood-gives-us-a-stake-in-things/