Tuesday, April 7, 2009

True Blood HBO/Max Asia: Fresh Blood for Max

MANILA, PHILIPPINES

As part of its efforts to pump fresh blood to its programming, newly reformatted cable TV channel MAX is set to premiere the award-winning drama series True Blood this Thursday at 9 p.m.


True Blood is based on the popular novels of Charlaine Harris about Sookie Stackhouse (Anna Paquin), a perky waitress with telepathic gifts — and an irresistible attraction to a handsome, 173-year old vampire named Bill Compton (Stephen Moyer).

Ms. Paquin was named Best Actress in a Drama Series in this year’s Golden Globes for her role in the critically acclaimed series, which was created by Alan Ball (Six Feet Under)for MAX’s affiliate cable channel, Home Box Office (HBO).

Robert Lyons, HBO senior vice-president for programming, told reporters last month that True Blood signals the start of more original HBO series crossing over to MAX to compliment its movie line-up.

Prior to the re-branding that commenced on March 29, Cinemax was created to be solely an all-movie channel.

"We thought that True Blood is a perfect fit to the new image we are trying to project for MAX, which is more hip, more young, and more geared for men," Mr. Lyons said.

Blood and sex

True Blood details the co-existence of vampires and humans in Bon Temps, a fictional small town in northern Louisiana. Thanks to a Japanese scientist’s invention of synthetic mass-produced blood, vampires no longer need humans for their fix. Vampires have progressed from legendary monsters to fellow citizens — though they can still come out only at night.

While there are those who welcome this development, many remain apprehensive about vampires. Religious leaders and government officials around the world have chosen sides, but in Bon Temps, the jury is still out.

Read on
http://www.bworldonline.com/BW040709/content.php?id=163

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