Friday, January 22, 2010

True Blood to screen relevant content amid ad spots


FXUK has developed extra content to play during the ad breaks for the second series of cult vampire series True Blood in a bid to retain viewer attention.

The digital channel is offering bespoke and exclusive content to run throughout the commercials, which will include behind the scenes footage, interviews with director Alan Ball and leading cast members.

The additional material will air on the channel in the first three episodes of the season’s premiere. The second season of True Blood airs exclusively on FX from 26 February.

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