Vampire Video Craze

Unless you've been living in a cave for the past six months, you've heard about Twilight or Trueblood: Twilight,the book, was written by Stephanie Meyer and published in 2005, but the movie's screenplay was written by Melissa Rosenberg.The Sookie Stackhouse book series written by Charlaine Harris became a hit miniseries on HBO (The second season is slated to start this summer). A creative viral marketing campaign was used to promote the show.

Since the premier episode of Trueblood and the premier of Twilight, vampires have replaced pirates as the "in" movie or TV characters. For example, check out the movie section of your local Wal-Mart, and you'll notice an end cap devoted strictly to the vampire genre.

http://www.marketingshift.com/2009/4/wal-mart-tries-capitalize-vampire.cfm