Sunday, February 28, 2010

Visual Vamps: How Video Changed the Beast Within

“Twilight.” We’ve all heard the word, and whether you perk up upon hearing it or throw up a little, there is no question that you know what it is. The saga by Stephanie Meyer has infiltrated almost every home in America in the form of TV commercials, movies, books and even clothing.

“New Moon,” the second movie of the four-part series, grossed $140 million at the box office on opening weekend, earning $72 million on opening night. According to Michelle Lee, an undeclared sophomore, “‘Twilight’ equals ‘Star Wars’ and ‘Harry Potter’ – it’s that big.”

But why has “Twilight” become such a sensation? For one thing, the story allows us to indulge in the idealized love story between human and superhuman and to escape the flaws of realistic relationships in order to experiment with the prospect of eternal love.

Beyond that, “Twilight” has, shall we say, “re-vamped” the popularity of vampires in mainstream pop culture.

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